Title: Mojo
Services: Brand Packaging
Services: Brand Packaging
The Mojo design was developed to uphold the brand’s purpose of making every day more playful, bringing a fun personality to a crowded market. Design inspiration for the Mojo brand came from playful personalities that I looked at as examples of both the visual and verbal voice of the brand. The details convey the general feeling we most associate with summer—playfulness, a carefree, laidback attitude, and the blissful pursuit of leisure.
